Sunday, July 4, 2010

Indian Perspective of FESPA 2010


It was 5:50 am when I reached Munich on 22nd June, the excitement was high as it was my first time in the land of technology and for the icing on the cake it was time for the long awaited FESPA 2010. I observed a bunch of FESPA probable delegates racing towards the baggage reclaim areas and on towards their hotels. It was going to be a rewarding five days networking, learning about new printing trends and technologies & understanding how these emerging technologies fit into the Indian scenario of the printing industry.


The surfing theme and background music made us surf through the registration area and into the exhibitor halls. On the way, we saw considerable awards for the India printing industry which was a merry sight. I picked up a copy of the FESPA daily, which was quite a good idea to keep the visitors informed about the highlights & product launches. The first day ended, getting familiar with the halls and flying through planned meetings.

The following days were dotted with visits to stalls of digital ink manufacturers, integrators, equipment manufacturers and service providers for understanding their view on Indian digital printing technology market. There was a synonymous loud positive buzz about the scope and interest in the India, which would have not been a case a couple of years back. With increasing acceptance of digital printing technology and end user demands, India is a fast emerging market. In the midst of the show, we had an interesting opportunity to visit a printing unit in Ingolstadt, where they had installed a printer from the new breed of VEGA UV digital printers from One Solution. Printers providing a balance between cost-effectiveness, production capabilities & quality like the “VEGA” are well suited for the Indian market.

By the time the overwhelming response and knowledge obtained at the show could sink in it was time to head back home with a suit case full of exhibitor profiles, test prints and goodies. Overall it was a well coordinated event and had something for everyone visiting. It was a great experience, we met a few old acquaintances and made some new. I am back now in India

enlightened with digital printing trends, looking to utilize the knowledge gained and awaiting the next tradeshow.

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